The Team

Sarah Edwards – Co-founder & Operations Director


Sarah is a natural lover of numbers and sums and so accountancy was only ever the career for her. AAT qualified with ongoing ACCA studies, she’s continually learning and pushing herself to know more and if it isn’t a textbook under her nose then it is a sudoku puzzle. Her analytical mind and passion for balance make her the bookkeeping, credit control and debt collection guru.


Highly driven and ambitious, Sarah co-founded Evolution VA Ltd in early 2016 when she took the bold decision to leave a progressing career to become a full-time business owner. A true people’s person she is the first face all our clients meet and it is no wonder we have such a conversion rate – when you meet her, you’ll know what we mean!


With accounting and administration experience of working with industries such as private practice medicine and satnav manufacturing, Sarah excels in developing strong one-to-one relationships with many business types in a wide variety of sectors.

Peter Keown – Co-founder & Project Director


Peter has been a data analyst for almost 20 years and has worked with international companies from telecoms providers to exhibition organisers with considerable success. He has an instinct for working with CRM’s and data systems and a reputation for creating procedures to make complex tasks seem easy. It is this sort of planning and vision that sets him apart as our systems and data expert.


Logical and methodically astute Peter's attention to detail and ability to spot a trend has seen him forge a career in improving and growing sales and marketing opportunities for small and large companies alike. Working closely with marketing teams in particular he continually provides analysis and research that deliver results.


A genuine interest in data might sound a little dull – and to some it is – but it is as important to our own business as it is for our clients and with Peter’s knowledge and strategic acumen your business admin couldn’t be in better hands.